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    Animals abused for Fashion

    Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 
    But it doesn’t have to be this way!

    Textiles made from animal suffering

    Wear it Kind Campaign

    #WearItKind - Our Campaign for Animal-friendly Fashion

    Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

    Together, we can drive an animal-friendly fashion future. Read more about our campaign: 

    Your choice makes a difference

    Every conscious choice can make a difference!

    Shopping guide for winter wear


    If you are considering buying animal-based fashion:

    WOOL Industry

    Painful mutilations – the bloody business of sheep wool production

    Sheep for wool production

    Sheep Wool

    Painful mutilations – the bloody business of sheep wool production

    Animal Charity

    Suffering for Luxury Mohair

    How angora goats are cruelly farmed for their soft hair


    The Cruel Reality behind Angora Wool

    How angora rabbits suffer horrendously for luxury fashion  


    The Cost to Goats behind your Cashmere Sweater

    Suffering for the luxury of cashmere  


    fur Industry

    The breeding of fur animals as well as trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary

    Fur Farm Fox

    Fur or Fake

    How do you tell the difference?

    Mink Farm

    Put a stop to the fur industry!

    Call on policymakers and the fashion industry to finally act!

    sign now
    Fur Farmed Fox

    Fur Free Retailer

    There's plenty of fur-free fashion – the Fur Free Retailer tells you where


    The Truth about Fur

    Even a fur trim is total cruelty to animals


    Will Europe become fur-free?

    FOUR PAWS advocates a fur-free Europe


    Down Industry

    Geese and ducks welfare is severely compromised as they are tormented in cruel practices hidden in the production of down


    Live Feather Plucking

    Live feather plucking harms animals


    10 Facts about Geese

    Did you know that geese are good "guard dogs"?


    10 Facts about Ducks

    Did you know that all ducks have highly waterproof feathers?


    suffering for fashion

    The animals behind the products