#WearItKind - Our Campaign for Animal-friendly Fashion
Our Vision: A world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion.
Together, we can drive an animal-friendly fashion future. Read more about our campaign: www.wearitkind.org
Only buy certified down
from ducks and geese who haven’t suffered live plucking or force feeding.
Say NO to fur from any animal
Animals should not have to die for a fur coat.
Only buy certified mulesed-free
to tell the wool industry and brands to take responsibility for animal welfare.
Choose sustainable fashion
by considering only long-lasting and pre-loved items.
Painful mutilations – the bloody business of sheep wool productionMore
Better sheep welfare in AustraliaMore
How angora goats are cruelly farmed for their soft hairMore
How angora rabbits suffer horrendously for luxury fashion More
Suffering for the luxury of cashmere More
How do you tell the difference?More
Call on policymakers and the fashion industry to finally act!sign now
Why WelFur fails to stop the suffering of animals on fur farmsFull Report
There's plenty of fur-free fashion – the Fur Free Retailer tells you whereMore
Even a fur trim is total cruelty to animals More
FOUR PAWS advocates a fur-free Europe More
Live feather plucking harms animalsMore
Did you know that geese are good "guard dogs"?More
Did you know that all ducks have highly waterproof feathers?More